Tujoh Kuntom seamlessly blends the timeless elegance of classic Malay fashion with contemporary minimalism, creating unique, handcrafted masterpieces that pay homage to our rich cultural heritage while setting new trends in Malaysia's fashion landscape.
About Tujoh Kuntom
At Tujoh Kuntom, our fashion ethos is firmly rooted in two fundamental elements:
Minimalism and Classicism. Together, these principles forge a distinctive style we affectionately term ‘Minimalis Bertemu Klasik.’ As pioneers of minimalist classic fashion in Malaysia, we focus on a refined, understated aesthetic—often described as a ‘polos look’—which is infused with traditional Malay influences. Tujoh Kuntom presents an exquisite range of ready-to-wear collections for bridal, Raya and everyday curing. Additionally, explore our casual line under Tujoh Kuntom Santai.
Our brand has garnered recognition on esteemed platforms such as Nona TV3, featured in the KOSMO newspaper, and highlighted across various digital media outlets, solidifying our leadership in Malaysia’s traditional fashion scene. Tujoh Kuntom specializes in wedding ensembles for both brides and grooms and offers a curated selection of ready-to-wear classic attire suitable for various occasions. We also take pride in offering an exquisite range of Malay traditional accessories.
Our founder, Amelin Asri has been recognized as a significant influence in the world of fashion in Malaysia, featured by Utusan Malaysia in 2024. Additionally, she has been included in the British Encyclopedia, acknowledged as one of the successful people in Malaysia and Singapore through Tujoh Kuntom’s success. Her profile is featured in the 6th edition of the encyclopedia, available in all national libraries across Singapore and Malaysia.
Tujoh Kuntom’s clientele extends beyond the borders of Malaysia, reaching discerning individuals in Singapore, Thailand, and Indonesia, who value our commitment to quality, tradition, and timeless style.
Meaning Behind Our Logo
Our logo embodies the essence of Tujoh Kuntom, encapsulating our commitment to craftsmanship and cultural heritage:
**Threads & Needles:**
These elements symbolize the genesis of our creations, where raw materials are meticulously transformed into exquisite masterpieces. Each thread and needle underpins our dedication to design, crafted from the ground up with precision and care.
**Jawi Script – ‘Ta’, ‘Kaf’, & ‘Wau’:**
In homage to the rich tradition of calligraphy that once flourished across the Malay Peninsula, our logo incorporates the Jawi characters for ‘Ta’, ‘Kaf’, and ‘Wau’. This choice reflects not just an aesthetic preference but a deep-seated reverence for our cultural roots, signaling Tujoh Kuntom’s identity as a custodian of heritage.
**Color Palette:**
The distinctive green backdrop of our logo serves as a hallmark of our brand, setting a vibrant stage for the elegance of gold typography and embellishments. This choice is inspired by the traditional ‘sulam goyang tangan’, a technique known for its intricate gold threadwork, which is emblematic of Tujoh Kuntom’s renowned craftsmanship.
Together, these elements convey the story of Tujoh Kuntom — a brand where tradition meets artistry, where heritage is woven into every creation, and where each piece is a testament to the enduring beauty of Malay culture.
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